Short answer, no there’s not too many personal finance bloggers. For the long answer, it was inspired by a recent AMA (Ask Me Anything) on Reddit by Gwen from Fiery Millennials. One of the people there asked her what makes her any different than every other personal finance blogger out there. That question, which she eloquently answered, was one that held me back from starting a personal finance blog myself for so long.
There are tons of personal finance bloggers out there. New ones pop up all the time. Don’t believe me? Just check out the directory at Rockstar Finance, which adds new blogs daily. So with so many personal finance bloggers out there, why even bother checking them out or starting your own? That really boils down to one thing: perspective.
Personal Finance Bloggers Are Not All The Same
Although, a lot of the information is the same in terms of financial advice, they differ by their situations. If you want information about paying off debt, investing, making money, you can simply google it. You’ll find a *pardon my french* shit ton of articles from financial based websites.
Have an emergency fund, start early when it comes to investing, make more money, save more and spend less. These are topics hammered home in almost every blog, but the difference is the personal spin on it.
People, myself included, search for something they relate to. It’s hard for me to relate to someone who is married, has two kids, a mortgage and makes six figures. I searched for bloggers who were closer to my income, my lifestyle, my habits.
In the same way, some people may not relate to me writing about how I have a roommate and cheap rent. No kids and no marriage. Making an average fellas’ salary and quite frankly, doing nothing overtly extravagant in terms of finances. I’m not trying to put myself or any other blogger down here, but that’s the reality. Everyone has a different background and so there’s absolutely room for every one.
But Blogging Is A Business Right?
Here’s the secret that’s not a secret: you can make money blogging. I’ve followed bloggers who went from a loyal following that increased exponentially to selling their blog for a large sum. A lot of bloggers, regardless of niche, usually share an income report on their blog. Some bloggers are making enough money to do it full time.
If you notice on the sides and the bottom, I have ads placed. I have affiliate links that I get commission from if people buy through my links.
I’ve debated sharing a monthly blog income report because honestly I’m not making a ton of money. I’ve recouped my initial investment for the website and that’s more than I could have hoped for. But I do get a kick out of reading other bloggers income reports.
Despite the potential for income with blogging, it is not a competition. Businesses benefit (or not) from a competitive market in which they might surpass their competitors for being the best of the best. With blogging, it’s a community or tribe of like-minded people sharing ideas and connecting. All are welcome.
I can’t speak for all, but for me, blogging as a business isn’t the goal. I applaud those who turn it into such because it’s amazing. Having a voice about a topic I’m passionate about is the goal. That goes for a lot of personal finance bloggers. They want to track their progress, share their successes and failures, and generally talk about things that, quite honestly, are boring to most people.
The Personal Finance Blogging Community Is Amazing
In my short and infrequent time blogging and using Twitter, I’ve found nothing but supportive people. Other finance nerds (I mean that with love) talking about paying off student loans, encouraging others to reach their goals. It’s a great community to be a part of to get advice from and generally just see if there’s something different you could be doing.
I can’t tell you how many conversations I’ve had in person, at the bar or at work, where people around me are just like “Ugh, talking about this AGAIN”. So it’s a great thing to be able to share your thoughts with people in the right setting. That was the sole purpose of my blog.
Are there too many personal finance bloggers? The answer is no. All voices and situations can be added to the saturated pool of personal finance bloggers. My perspective may not be for you and that’s okay. Just check out all the other great blogs on the Rockstar Finance directory and find something that suits you.
In fact, if you are on the fence about starting a personal finance blog because of this reason, I implore you to do so right now. Join the community and share your voice because someone will listen. Everyone’s got a story worth reading about to someone out there.
What are your thoughts? Are there too many personal finance bloggers out there?